Collection: SEVENFRIDAY

SEVENFRIDAY is a global lifestyle brand that creates industrial-inspired watches, eyewear, clothes, and accessories for those who live every day like it's Friday all over the world.

SEVENFRIDAY is a Life attitude that pushes and challenges industry conventions based on our own views, goals, and experiences.

Our brand tagline is "Show Me, Don't Tell Me": Instead of rational thought, action is taken instead of words, and creativity is used instead of unchallenged rules.